Rooted in Experience, Grown with Purpose
Our leadership team and staff bring deep experience in the cannabis space, from cultivation and product knowledge to retail and customer care. We believe cannabis should be approachable, transparent, and high quality, and we take pride in helping customers find products that align with their lifestyle, preferences, and goals.
From premium flower and concentrates to edibles, vapes, and wellness-focused options, every product on our shelves is selected with intention. If we would not use it ourselves, we will not sell it.
As Seen in The Wall Street Journal
Operating a licensed dispensary in California’s complex cannabis market comes with unique challenges, high standards, and intense competition. We are thrilled to share that The Wall Street Journal featured us in a recent article examining how we navigate these headwinds to build a thriving business.
Discover our journey and what drives our success:
Hits the Spot
Located in the heart of Santa Cruz, The Green Spot Santa Cruz is more than just a dispensary. It is a community-focused space built on quality, experience, and a genuine appreciation for cannabis culture.
Our story began with a passion for the plant, sustainable practices, and creating a welcoming environment where everyone—from seasoned enthusiasts to the canna-curious—feels comfortable and informed. Over the years, we have grown into a trusted local destination known for thoughtfully curated products, knowledgeable staff, and a vibe that reflects the creative, laid-back spirit of Santa Cruz.
A Store Built for the Community
Community is at the core of everything we do. Our store is designed to be inclusive, educational, and welcoming, whether you are stopping in for a quick visit or taking time to connect with our team.
We are proud to support local growers and brands, host and promote in-store and community events, offer daily and weekly deals, and create a space where longtime customers feel valued and new customers feel excited to explore.
Featured in KQED & NPR
We’re proud to be featured in KQED’s coverage of Santa Cruz cannabis culture and the changing landscape of the local industry.